Our technique involves 2 elements:
Monadic scenarios
Comparative Techniques (e.g. Photographic displays, Brand price trade off (BPTO))
The Monadic Scenarios are presented in the form of real shelf displays at key price points and are used to generate an accurate price elasticity.

This is then used to calibrate responses from the comparative technique which if administered alone can distort and exaggerate price elasticities.

The comparative part of the process can incorporate further pricing scenarios under consideration (other than the key price points), for example, price promotions or the effect of a competitor's response.

PRICE PLUS has real validations showing the accuracy of the technique in predicting the effect on sales in the market place.